These managers work with content production resources to develop media and thought leadership, such as blog posts, podcasts, or downloadable PDFs.
This role would manage and optimize ad spend across channels such as Google, Facebook, LinkedIn, and more.
These strategists use analytics and market research to influence direction of ad copy and imagery. This role is a bridge between analytics, market research, graphic design and copywriters. Typically reports up to a VP Marketing, CMO, or in some instances a CRO. They strategize and lead specialists, creatives, and web developers on digital marketing initiatives. This role understands how all digital channels work together to align with the customer journey. It should be noted that there may be other more specialized roles on a team, but the below represents the most common. Essential roles within a digital marketing team structureįirst, let’s take a look at the roles that make up a digital marketing team. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. That’s why business leaders need the right digital marketing team structure in place.
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